ORANGE COUNTY, California (June 2, 2021)
Award-winning sports marketing agency COLLiDE is making its first move into professional soccer, teaming up with USL team Orange County to support the club’s domestic and global ambitions.
Orange County SC, OC’s only professional soccer team, already have a strategic partnership with Scottish champion and Champions League club Glasgow Rangers. Now the club is expanding their off-field capabilities working with the Los Angeles-based agency on a range of areas including merchandise, marketing and commercial partnerships.
“We take incredible pride in producing creative that is limited and speaks to the core values of team and community,” said COLLiDE president Alan Miller. “We have had tremendous success bringing our marketing-forward approach to merchandise with our baseball teams and are excited to be working now in soccer with a leading team like Orange County in this fast-growing league’”
COLLiDE Sport owns, operates, and invests in many teams in North America including the Portland Pickles, Cleburne Railroaders, Wild Wild West League, and Dallas Jackals.
“Orange County, as both a location and a brand, is recognized across the US and across the globe. We’re delighted to be working with COLLiDE to help make sure the name of Orange County Soccer Club is just as well known,” said Dan Rutstein, SVP of Merchandise and International Projects at OCSC.
ORANGE COUNTY, California (June 2, 2021)
Award-winning sports marketing agency COLLiDE is making its first move into professional soccer, teaming up with USL team Orange County to support the club’s domestic and global ambitions.
Orange County SC, OC’s only professional soccer team, already have a strategic partnership with Scottish champion and Champions League club Glasgow Rangers. Now the club is expanding their off-field capabilities working with the Los Angeles-based agency on a range of areas including merchandise, marketing and commercial partnerships.
“We take incredible pride in producing creative that is limited and speaks to the core values of team and community,” said COLLiDE president Alan Miller. “We have had tremendous success bringing our marketing-forward approach to merchandise with our baseball teams and are excited to be working now in soccer with a leading team like Orange County in this fast-growing league’”
COLLiDE Sport owns, operates, and invests in many teams in North America including the Portland Pickles, Cleburne Railroaders, Wild Wild West League, and Dallas Jackals.
“Orange County, as both a location and a brand, is recognized across the US and across the globe. We’re delighted to be working with COLLiDE to help make sure the name of Orange County Soccer Club is just as well known,” said Dan Rutstein, SVP of Merchandise and International Projects at OCSC.
“We have a story to tell about our club, our local community and our values. We are a team with local heart and global vision and are looking forward to telling that story through our brand. It’s more than just surfboards and waves here, though that isn’t a terrible place to start”
COLLiDE has helped design a range of coastline-inspired products to launch the collaboration, which not only tell the story of the area’s beach culture but also the story of professional soccer in the OC.
“We are very excited for this opportunity to work creatively with OCSC and help them take their merchandise to the next level.” said Jon Ryan, the Super Bowl winning former punter of the NFL’s Seattle Seahawks, avid soccer fan, and partner in COLLiDE’s Sport division.
“We have a story to tell about our club, our local community and our values. We are a team with local heart and global vision and are looking forward to telling that story through our brand. It’s more than just surfboards and waves here, though that isn’t a terrible place to start”
COLLiDE has helped design a range of coastline-inspired products to launch the collaboration, which not only tell the story of the area’s beach culture but also the story of professional soccer in the OC.
“We are very excited for this opportunity to work creatively with OCSC and help them take their merchandise to the next level.” said Jon Ryan, the Super Bowl winning former punter of the NFL’s Seattle Seahawks, avid soccer fan, and partner in COLLiDE’s Sport division.
ABOUT ORANGE COUNTY SOCCER CLUB:
Orange County Soccer Club (OCSC) is Orange County’s only professional soccer team and is part of the United Soccer League (USL), the fastest-growing Division II professional soccer league in the world. The USL is comprised of 31 teams across the United States. The team plays its home games at the 5,500-seat Orange County Great Park Championship Soccer Stadium, located in Irvine, CA. OCSC’s strategic partner is historic the European power Rangers Football Club of Glasgow in the Scottish Premier League. OCSC signed the youngest male in United States soccer history to a professional contract, Francis Jacobs, in 2019 at the age of 14. The team also executed the first-ever player move from the USL to Wolfsburg of the German Bundesliga with Bryang Kayo in early 2020, followed by the transfer of OC native Aaron Cervantes to Rangers FC in late 2020. OCSC’s preceding club, Orange County Blues, was one of 12 founding members of the USL during its inaugural 2011 season. Team owner and Chief Investment Officer of LARO Properties, James Keston, purchased and re-branded the team in 2017. Keston, who actively oversees all operations of the team, is dedicated to providing a pathway to professional soccer and a world-class soccer organization that focuses on the fans, players and youth clubs of Orange County.
For more information about Orange County Soccer Club, and to experience professional soccer in the OC, visit: here. For more information about the United Soccer League, visit here.
ABOUT COLLiDE SPORT:
COLLiDE Sport is the sports division of COLLiDE Agency, whose mission is to weave brands into the cultural fabric in meaningful ways. COLLiDE Sport expands on that focus by working with brands, teams, and leagues to customize marketing, branding and promotional campaigns.
COLLiDE Sport has ownership/investment stakes in The Portland Pickles Baseball Team, Portland Gherkins Baseball Team, Cleburne Railroaders, Dallas Jackals Rugby Club, & The Gresham Greywolves.
ABOUT ORANGE COUNTY SOCCER CLUB:
Orange County Soccer Club (OCSC) is Orange County’s only professional soccer team and is part of the United Soccer League (USL), the fastest-growing Division II professional soccer league in the world. The USL is comprised of 31 teams across the United States. The team plays its home games at the 5,500-seat Orange County Great Park Championship Soccer Stadium, located in Irvine, CA. OCSC’s strategic partner is historic the European power Rangers Football Club of Glasgow in the Scottish Premier League. OCSC signed the youngest male in United States soccer history to a professional contract, Francis Jacobs, in 2019 at the age of 14. The team also executed the first-ever player move from the USL to Wolfsburg of the German Bundesliga with Bryang Kayo in early 2020, followed by the transfer of OC native Aaron Cervantes to Rangers FC in late 2020. OCSC’s preceding club, Orange County Blues, was one of 12 founding members of the USL during its inaugural 2011 season. Team owner and Chief Investment Officer of LARO Properties, James Keston, purchased and re-branded the team in 2017. Keston, who actively oversees all operations of the team, is dedicated to providing a pathway to professional soccer and a world-class soccer organization that focuses on the fans, players and youth clubs of Orange County.
For more information about Orange County Soccer Club, and to experience professional soccer in the OC, visit: here. For more information about the United Soccer League, visit here.
ABOUT COLLiDE SPORT:
COLLiDE Sport is the sports division of COLLiDE Agency, whose mission is to weave brands into the cultural fabric in meaningful ways. COLLiDE Sport expands on that focus by working with brands, teams, and leagues to customize marketing, branding and promotional campaigns.
COLLiDE Sport has ownership/investment stakes in The Portland Pickles Baseball Team, Portland Gherkins Baseball Team, Cleburne Railroaders, Dallas Jackals Rugby Club, & The Gresham Greywolves.